Empathizes thinking and consideration in customers' views.

Understanding & satisfying customer needs.

Be initiative to establish interactive communication channel to respond customer's request.

Provides the most excellent services to maximize customer satisfaction.

Provides the best cost effective solutions to customers.

We will be successful when customers are being successful.

High quality and durable products - only the best quality assured products and services can enhance customer satisfaction.

Reasonable and competitive price.

Fast lead-time of delivery.

Fast and sympathized response to customers' questions and inquiries.

Superior and professional pre-sale and post-sale services.

Azuqi had combined the strengths with the Strategic Alliances from domestic and foreign manufacturing Vendors to gain complementary and synergy to develop businesses as well as to provide more choices to customers.

Collaborates friendly and cohesively with the Strategic Alliances and Vendors by mutual trust, aggressiveness, and enthusiasm

The ultimate objective is to achieve "numerous-win situation".

Human Resource is one of the most important properties of enterprises. Therefore we think highly and affirm the value of staff.

Staff is equal to "human resource supplier", has no different to common suppliers. Possess excellent "human resource supplier", representing we own a uniquely strong competency.

By providing superior working conditions, sympathy in employee welfare, building an open communication atmosphere, establishing team-work spirit, and sharing the benefits of achievements, Azuqi dedicates to stimulate the maximum potential of staff thus to enhance it's competitiveness.

Continuous learning is similarly important to the development for both the enterprise and staff. Moreover, the knowledge based economy is approaching. Azuqi takes staff's self- increment extremely. By sponsoring staff to take advanced courses after work (Examples: Marketing Management, Foreign Languages) and regular internal training in order to emphasize the staff quality and to grasp new knowledge and new skills.

Azuqi promotes equality in management that eliminates the traditional bureaucratism and classification in order to simplify the organizational structure and respects the staff.

Dedicates to satisfy customers, vendors, and staff. Let everybody enjoy the pleasure in working with Azuqi.

Only relying on high degree of ethics and trustworthiness can acquire the trust and support from customers and vendors in a long run business.

To achieve win-win situation or even "numerous-win situation".

With expertise in products and understand the market.

Continuous learning & innovative.

Practices in the global development direction. Adapts and grasps the influence and opportunities which globalization brings.

Changing is eternal. Always predict future environmental changes and deals to their impacts and opportunities positively.